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- W2359574391 abstract "This paper analyses from the perspective of news value why public health emergencies easily become the focus of the mass media,and highlights the government health authorities' dual role as authoritative sources as well as communication principal in the process of health communication.The government health authorities should attach importance to the role of mass media in crisis communication,as the paper discusses from the perspectives of mass communication including Agenda-Setting Theory,The Spiral of Silence Theory,etc.As the paper states,the direct objectives of crisis communication are to reduce risks and to create positive public opinion environment,while the fundamental objective is to win public trust.The paper presents common methods of crisis communication,such as public opinion tracking and alerting,holding press conferences,using new media and maintaining social trust culture.The government health authorities need to receive the feedback of communication effectiveness continually,evaluate it scientifically,and then adjust the content and form of communication.The paper also takes audience survey approach as an example to elaborate the process of communication effectiveness evaluation." @default.
- W2359574391 created "2016-06-24" @default.
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- W2359574391 date "2010-01-01" @default.
- W2359574391 modified "2023-09-23" @default.
- W2359574391 title "Management for public health emergencies from the perspective of health communication: basic theories,common methods and effectiveness evaluation" @default.
- W2359574391 hasPublicationYear "2010" @default.
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