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- W2359634583 abstract "Competition among commercial banks is becoming increasingly fierce; to win the competition of marketing innovation has become one of the important strategic choices. With the gradually deepening of banking information, information technology has gradually infiltrated into all kinds of innovation activities of commercial banks, and has become a source of innovation. In this paper, the synergy of IT innovation and marketing innovation is discussed, and the two key elements to achieve the synergy are analyzed to reveal their interaction in innovation activities." @default.
- W2359634583 created "2016-06-24" @default.
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- W2359634583 date "2008-01-01" @default.
- W2359634583 modified "2023-09-23" @default.
- W2359634583 title "Study on the Cooperation of Information Technology and Marketing Innovation of Commercial Banks" @default.
- W2359634583 hasPublicationYear "2008" @default.
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