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- W2359639900 abstract "More and more enterprises pay attention to the brand day by day, as the brand is the most valuable intangible property in a company. This article discusses the most suitable model for evaluating Chinese brand value under a certain circumstance by basing on the analysis to the most influential international brand-interbrand and focusing on the Chinese enterprise characterristics." @default.
- W2359639900 created "2016-06-24" @default.
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- W2359639900 date "2008-01-01" @default.
- W2359639900 modified "2023-09-27" @default.
- W2359639900 title "Discussion on brand valuation assessment method in China" @default.
- W2359639900 hasPublicationYear "2008" @default.
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