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- W2359797466 abstract "The advent of the era of mobile shopping and consumer enthusiasm for online shopping way influenced the development potential and competition condition of the mobile phone market. How to locate the target market and clear online consumer behaviour characteristics in the mobile phone market is the universal attention paid by the mobile phone industry producers and sellers. This study firstly analyzed the influence factors of online users' behavior in the mobile phone market by questionnaire survey,then research consumer preferences and consumer trends by Ali platform analysis tool—Taobao index. At last,this study presented product strategy,brand strategy,price strategy,diversification strategy and customer relationship management strategy for the online marketing in mobile phone industry." @default.
- W2359797466 created "2016-06-24" @default.
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- W2359797466 date "2014-01-01" @default.
- W2359797466 modified "2023-09-27" @default.
- W2359797466 title "The Study of Online Consumer Behaviour and Marketing Countermeasures in the Mobile Phone Industry" @default.
- W2359797466 hasPublicationYear "2014" @default.
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