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- W2359969905 abstract "As the higher education is popularizing,the competition in this area is increasingly fierce.It will play an active role in beefing up brand building and getting more market size through the effective spread of college brand,especially the role of word-of-mouth communication in increasing the image of colleges and universities." @default.
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- W2359969905 date "2010-01-01" @default.
- W2359969905 modified "2023-09-24" @default.
- W2359969905 title "On the Value of Word-of-mouth Communication in HEIs' Branding Communication" @default.
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