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- W2360606152 abstract "More and more cluster firms are establishing close relationship through co-marketing with other companies within clusters in order to realize scale and scope economies,to be competitive in the market and to explore new markets.Because cur rent research on co-marketing is in initial stage,this paper gives out a review and discussion on the overseas research of co-marketing in cluster context in the aspects of co-marketing development and its concept,influencing factors,modes and patterns,theoretical models,and then proposes further research directions for promoting deeper research in near future." @default.
- W2360606152 created "2016-06-24" @default.
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- W2360606152 date "2013-01-01" @default.
- W2360606152 modified "2023-09-26" @default.
- W2360606152 title "A Review of Overseas Research on Inter-firm Co-marketing within Clusters" @default.
- W2360606152 hasPublicationYear "2013" @default.
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