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- W2360755004 abstract "Lots of enterprises produce variety of products,and there is difference in the status between product categories. Then,how does the reverse role of the product's negative information on the company layer-How does the flagship product's negative information have effect on non-flagship product when it circulates between different products in the company-This paper examines the reverse role of product's negative information through the experiments,which are from the vertical(Product layer-Corporate-layer) and horizontal(product-product) effects. Results show that company evaluation has been effected significantly by products'negative information;non-flagship product's negative information has a significant impact on flagship product." @default.
- W2360755004 created "2016-06-24" @default.
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- W2360755004 date "2011-01-01" @default.
- W2360755004 modified "2023-09-27" @default.
- W2360755004 title "The Research on the Reverse Role of Product's Negative Information Based on the Corporate Brand and Product Brand Portfolio" @default.
- W2360755004 hasPublicationYear "2011" @default.
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