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- W2361061400 abstract "New ventures' brand building is one of the fundamental parts in the research field on opportunity exploitation based on entrepreneurial opportunity.The author proposes a pattern of new ventures' brand building:we can check PJ chart's integrality of the enterprise systematically and we can choose the brand building's measures strategically.On the basis of the study,the researcher designs the model of new ventures' brand building." @default.
- W2361061400 created "2016-06-24" @default.
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- W2361061400 date "2010-01-01" @default.
- W2361061400 modified "2023-09-24" @default.
- W2361061400 title "Research on the Model of New Ventures' Brand Building" @default.
- W2361061400 hasPublicationYear "2010" @default.
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