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- W2361379691 abstract "As the new promotion strategy,CSR fit has become a competitive differentiation means.But there is no consistency conclusion about the mechanism between CSR fit and consumer brand attitude,and investig ated the mechanism of the influence of CSR fit on consumer brand attltuade under different levels of ualues The paper using experimental method studied the relationship among CSR fit,altruistic attribution,altruistic values and consumer brand attitude,and investigated the mechanism of the influence of CSR fit on consumer brand attituade under different levels of values.The main conclusions are as follows;consumers' altruistic values moderate the positive and indirect relationships between CSR fit and consumer brand attitude which is mediated by altruistic attribution.Specifically,altruistic values will mediate these relationships under conditions of high altruistic values,but not under conditions of low altruistic values." @default.
- W2361379691 created "2016-06-24" @default.
- W2361379691 creator A5006383803 @default.
- W2361379691 date "2013-01-01" @default.
- W2361379691 modified "2023-10-05" @default.
- W2361379691 title "Research on the Effect of Corporate Social Responsibility Fit on Consumer Brand Attitude——Based on the Moderating Effect of Consumer Values" @default.
- W2361379691 hasPublicationYear "2013" @default.
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