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- W2361458612 abstract "The theory of business mode is established on the basis of systematic science.In the light of the overall situation,with the help of study on the effective integration of different factors of the enterprises,this theory can help improve the enterprises' efficiency and competitiveness of value creation.The start point of marketing theory study has been expanded to all the aspect of enterprise value creation,which is consistent with the start point of business mode theory.If we make research of the enterprise marketing from the angle of overall situation,business mode is becoming the new core concept,method and strategy of marketing theory.In a sense,business mode is bringing new vigor and vitality for the sustainably changing marketing theory and creating a new network future for the development of marketing theory." @default.
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- W2361458612 date "2011-01-01" @default.
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- W2361458612 title "On the Marketing Significance of Business Mode" @default.
- W2361458612 hasPublicationYear "2011" @default.
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