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- W2361509003 abstract "Brand competition becomes more and more prominent under the circumstance of globalization. On the basis of comparisons of enterprise, regional and country brand, this paper proposes that it is a inevitale trend to develop regional brand , and analyzes the characterizes of building regional brand with the theories of regional economics , industry economics and so on. Under the Model the high rapidly development of Wenzhou private economics brings about much more regional brand effects, then, the author takes an example of shoe industrial cluster in Wenzhou city , Zhejiang Province to theoretically analyzes building regional brand. In addition, the paper explores the relevant affective factors." @default.
- W2361509003 created "2016-06-24" @default.
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- W2361509003 date "2003-01-01" @default.
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- W2361509003 title "Regional Brand Developments Study──Case Example Research in the Wenzhou" @default.
- W2361509003 hasPublicationYear "2003" @default.
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