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- W2361901412 abstract "Entrepreneurial cognition explains why some entrepreneurs can succeed from the cognitive perspective,as the psychological factors,the positive affect of entrepreneurs will affect his cognitive processing,and thus affect the entrepreneurial success.In this paper,based on the previous studies,we first proposed the positive affect's theory framework of entrepreneurial cognition,and then by using the method of theory driven case,select the Ma and his entrepreneurial process as the research object,through explore the case facts favorable to verify and develop the theoretical framework.After deep research,we found that the positive affect of entrepreneurs influence their entrepreneurial cognition through two paths,one is the heuristic processing to affect entrepreneurial intention script,another is the construction process to affect entrepreneurial ability script and arrangement script,and the positive affect of entrepreneurs will eventually strengthen entrepreneurial intention,expand cognitive scope and improve entrepreneurial ability.Besides,we found two entrepreneurial path,one is alone with high positive affect,the other is with low positive affect.Different contents of positive affect of entrepreneurs have different effect on the two processes.We believe that under the complex and highly uncertain environment,entrepreneurs went to form more reasonable entrepreneurial cognition,it is necessary to pay attention to their own psychological characteristics,play all kinds of the entrepreneurial positive affect,and construct the entrepreneurial positive affect system,in which the factor of entrepreneurial positive affect effect each other." @default.
- W2361901412 created "2016-06-24" @default.
- W2361901412 creator A5070082570 @default.
- W2361901412 date "2014-01-01" @default.
- W2361901412 modified "2023-09-26" @default.
- W2361901412 title "The Positive Affect's Theory of Entrepreneurial Cognition" @default.
- W2361901412 hasPublicationYear "2014" @default.
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