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- W2362022022 abstract "This paper probes into the application of equivalent effect to international commercials.Through the case study from the China Advertising net and the Meihua TV Advertising Bank 2004-2006,this paper makes a quantitative analysis of the localization of the TV commercial for Pepsi Cola in China.Furthermore,after the study of the localization of foreign commercials and the globalization of Chinese commercials,this paper puts forward the solutions to international commercials,that is,localized practice with a global perspective,which can enhance audience's psychological and cultural recognition." @default.
- W2362022022 created "2016-06-24" @default.
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- W2362022022 date "2007-01-01" @default.
- W2362022022 modified "2023-09-24" @default.
- W2362022022 title "The Application of Equivalent Effect to the Translation of International Commercials—A Global Perspective" @default.
- W2362022022 hasPublicationYear "2007" @default.
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