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- W2362294857 abstract "Discussing from marketing personnel's working feature,the factor of enterprise and the factor of marketing personnel themselves,this paper emphasizes the importance and necessity of motivating marketing personnel.With the analysis of the problems in the marketing motivation of enterprises,such as the imperfect design of salary,the lack of motivation which can meet the needs of different interests,the inconsistency between individual goal and enterprise goal,etc.,this paper proposes the specific way to innovate the motivation for marketing personnel,including optimizing design of salary,implementing effective training,fostering employees' sense of accomplishment as well as belonging,empowering employees completely and guiding them to help them fully realize their potentials so as to retain more talents and make proper use of them." @default.
- W2362294857 created "2016-06-24" @default.
- W2362294857 creator A5041423663 @default.
- W2362294857 date "2012-01-01" @default.
- W2362294857 modified "2023-09-23" @default.
- W2362294857 title "Innovation on Motivation for Marketing Personnel in Enterprises" @default.
- W2362294857 hasPublicationYear "2012" @default.
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