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- W2362400529 abstract "In today's context of consumer culture,new year films have become an important cultural phenomenon.One of the most important reasons for year film's success is the image.At the same time,new year films have undergone a localization in Chinese mainland where two types of contradiction increasingly come out.First there is a contradiction between the established value of surreal positioning and the diverse values in consumer culture.The second one is that the generated comprehensive capabilities of year films are in contradiction with the deprivation of film's actual quality.The two contradictions lead us make a contemplation about the following questions:whether we should abolish the concept of new year films,how to build and interactive platform between elite culture and mass culture to find the meeting point of two cultures in the process of determining the films' brand value." @default.
- W2362400529 created "2016-06-24" @default.
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- W2362400529 date "2010-01-01" @default.
- W2362400529 modified "2023-09-24" @default.
- W2362400529 title "Domestic New Year Films in the Context of Consumer Culture" @default.
- W2362400529 hasPublicationYear "2010" @default.
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