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- W2362412801 abstract "Though the private express delivery enterprises in the Yangtze River Delta region are developing rapidly,they still have some defects like low-quality staff,poor service,etc.A survey about the brand values building of those companies indicated that there was a reverse-changing correlation between consumer complaints rate and the level of brand values building of these private express delivery enterprises.So those companies should enrich and improve the content of the brand values to make their brands more competitive in the express delivery market.External cultural factors can be used to make up for the missing parts of the private express delivery enterprises brand values.Six strategies have been finally adopted to shape the brand values of private express companies,namely,positioning brand culture clearly,integrating brand culture resource,establishing brand culture values,highlighting the brands' cultural identity,choosing effective means of communication and improving the cultural quality of employees." @default.
- W2362412801 created "2016-06-24" @default.
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- W2362412801 date "2010-01-01" @default.
- W2362412801 modified "2023-09-24" @default.
- W2362412801 title "On Brand Values-shaping of Private Express Delivery Enterprises——A Case Study in Yangtze River Delta" @default.
- W2362412801 hasPublicationYear "2010" @default.
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