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- W2362787890 abstract "Focused on local aging brand which possess significant rejuvenation values,this paper proposes a model to investigate the relationship between product innovation of aging brand and purchase intention of consumers with the method of PLS.The results show that: appearance innovation has a negative impact on purchase intention;function and symbol innovation has a positive impact on purchase intention though perceived value.The research reveals that aging brand innovation should focus on function and symbol instead of sign that can arouse customers' emotion." @default.
- W2362787890 created "2016-06-24" @default.
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- W2362787890 date "2012-01-01" @default.
- W2362787890 modified "2023-09-23" @default.
- W2362787890 title "Research on the Influence of Aging Brand Product Innovation on Consumers' Purchase Intention" @default.
- W2362787890 hasPublicationYear "2012" @default.
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