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- W2362885209 abstract "The success or failure of a firm is conditional to a large degree on the attitudes of those who are in a position to make purchasing decisions, either as consumers or as agents representing the interests of their countries or institutions. “Think consumerism is going international. Japan took the first step in pioneering internationalization of consumer-oriented sales, by manufacturing their products for special segments of the market users. The main purpose of this study is to survey the attitudes of U.S. consumers toward products of the trading partners, and compare the results with other similar studies to evaluate the changes in perceptions." @default.
- W2362885209 created "2016-06-24" @default.
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- W2362885209 date "2015-01-01" @default.
- W2362885209 modified "2023-09-27" @default.
- W2362885209 title "A Survey of Consumer Attitudes Toward Products of the Major Industrial Nations" @default.
- W2362885209 doi "https://doi.org/10.1007/978-3-319-17046-6_23" @default.
- W2362885209 hasPublicationYear "2015" @default.
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