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- W2362917820 abstract "The translation of advertising language should answer to the aesthetic psychology of the masses and fully display the implied beauty in source language,which differs from the translation in other literary types.The aesthetics of translation,as a newly-emerged field in the world of translation,refers to interpreting and analyzing problems in the process of translating with the guidance of the principle of aesthetics.From the perspective of aesthetics of translation,the formal beauty of Chinese advertising language consists of the beauty in rhythm,structure and word of the language." @default.
- W2362917820 created "2016-06-24" @default.
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- W2362917820 date "2013-01-01" @default.
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- W2362917820 title "Formal Beauty in Chinese Advertising Language from Perspective of Aesthetics of Translation" @default.
- W2362917820 hasPublicationYear "2013" @default.
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