Matches in SemOpenAlex for { <https://semopenalex.org/work/W2363192995> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W2363192995 abstract "As a language phenomenon and a cognitive behavior,metaphor is widely used in the advertisements for its unique rhetorical function and expressive effects.It not only makes the advertisements concise and vivid but novel and instructive.The metaphor in advertisement can also arouse the audience's imagination.Based on an analysis of metaphor examples from both Chinese and foreign advertisements,this paper holds that metaphor is the necessity of cognitive tool for human beings.Value metaphors,moral metaphors,comparison metaphors as well as the metaphor cognition are also introduced.The paper finally points out that due to linguistic,social and cultural differences,there are subtle distinctions in explaining metaphorical concept." @default.
- W2363192995 created "2016-06-24" @default.
- W2363192995 creator A5062884365 @default.
- W2363192995 date "2008-01-01" @default.
- W2363192995 modified "2023-09-24" @default.
- W2363192995 title "Metaphors in and Cognition of Advertisements at Home and Abroad" @default.
- W2363192995 hasPublicationYear "2008" @default.
- W2363192995 type Work @default.
- W2363192995 sameAs 2363192995 @default.
- W2363192995 citedByCount "0" @default.
- W2363192995 crossrefType "journal-article" @default.
- W2363192995 hasAuthorship W2363192995A5062884365 @default.
- W2363192995 hasConcept C111472728 @default.
- W2363192995 hasConcept C119857082 @default.
- W2363192995 hasConcept C138885662 @default.
- W2363192995 hasConcept C14036430 @default.
- W2363192995 hasConcept C15744967 @default.
- W2363192995 hasConcept C169760540 @default.
- W2363192995 hasConcept C169900460 @default.
- W2363192995 hasConcept C180747234 @default.
- W2363192995 hasConcept C192562157 @default.
- W2363192995 hasConcept C2776291640 @default.
- W2363192995 hasConcept C2778311575 @default.
- W2363192995 hasConcept C41008148 @default.
- W2363192995 hasConcept C41895202 @default.
- W2363192995 hasConcept C50335755 @default.
- W2363192995 hasConcept C62291451 @default.
- W2363192995 hasConcept C78458016 @default.
- W2363192995 hasConcept C86803240 @default.
- W2363192995 hasConceptScore W2363192995C111472728 @default.
- W2363192995 hasConceptScore W2363192995C119857082 @default.
- W2363192995 hasConceptScore W2363192995C138885662 @default.
- W2363192995 hasConceptScore W2363192995C14036430 @default.
- W2363192995 hasConceptScore W2363192995C15744967 @default.
- W2363192995 hasConceptScore W2363192995C169760540 @default.
- W2363192995 hasConceptScore W2363192995C169900460 @default.
- W2363192995 hasConceptScore W2363192995C180747234 @default.
- W2363192995 hasConceptScore W2363192995C192562157 @default.
- W2363192995 hasConceptScore W2363192995C2776291640 @default.
- W2363192995 hasConceptScore W2363192995C2778311575 @default.
- W2363192995 hasConceptScore W2363192995C41008148 @default.
- W2363192995 hasConceptScore W2363192995C41895202 @default.
- W2363192995 hasConceptScore W2363192995C50335755 @default.
- W2363192995 hasConceptScore W2363192995C62291451 @default.
- W2363192995 hasConceptScore W2363192995C78458016 @default.
- W2363192995 hasConceptScore W2363192995C86803240 @default.
- W2363192995 hasLocation W23631929951 @default.
- W2363192995 hasOpenAccess W2363192995 @default.
- W2363192995 hasPrimaryLocation W23631929951 @default.
- W2363192995 hasRelatedWork W2015351945 @default.
- W2363192995 hasRelatedWork W2305757132 @default.
- W2363192995 hasRelatedWork W2351488267 @default.
- W2363192995 hasRelatedWork W2355263018 @default.
- W2363192995 hasRelatedWork W2356445594 @default.
- W2363192995 hasRelatedWork W2357875931 @default.
- W2363192995 hasRelatedWork W2358457232 @default.
- W2363192995 hasRelatedWork W2358660142 @default.
- W2363192995 hasRelatedWork W2365392708 @default.
- W2363192995 hasRelatedWork W2365919981 @default.
- W2363192995 hasRelatedWork W2386806543 @default.
- W2363192995 hasRelatedWork W2389207131 @default.
- W2363192995 hasRelatedWork W2389457128 @default.
- W2363192995 hasRelatedWork W2390811384 @default.
- W2363192995 hasRelatedWork W2391922007 @default.
- W2363192995 hasRelatedWork W2393199602 @default.
- W2363192995 hasRelatedWork W2410853086 @default.
- W2363192995 hasRelatedWork W2485368322 @default.
- W2363192995 hasRelatedWork W2921366421 @default.
- W2363192995 hasRelatedWork W3186393390 @default.
- W2363192995 isParatext "false" @default.
- W2363192995 isRetracted "false" @default.
- W2363192995 magId "2363192995" @default.
- W2363192995 workType "article" @default.