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- W2363280537 abstract "On the theory of integrated marketing, this article analyses the tendency and the characteristic of tourism consumption experience bared on the time background of experience economy ,and elaborates the necessity of traveling enterprise to establish integrated marketing model ,eventually, puts forward a integrated marketing strategy for traveling enterprise from tourism product experience, cost experience, convenience experience and communication experience." @default.
- W2363280537 created "2016-06-24" @default.
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- W2363280537 date "2008-01-01" @default.
- W2363280537 modified "2023-09-25" @default.
- W2363280537 title "Analyse study on the Integrated marketing strategy of tourism enterprise in experience economy" @default.
- W2363280537 hasPublicationYear "2008" @default.
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