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- W2363307151 abstract "Yu Weekly had tremendous impacts on Chinese thinking and literature world in the late 1920s.It had benefited from the supports of Yu Si colleagues and audience groups,while had extremely important relationships about its production and communication mechanisms.In order to investigate its production and communication mechanisms accurately,this paper analyzes three aspects mainly from its editorial strategies and publication strategies,as well as the relationships between author groups and audience groups: the functions of designs of columns which guide publications and emphasize the readers′ communication functions.Publication strategies include the maintenance of free and independent characters,while also taking into account the publication environment of its survival and development;Running in the financial performance is the stock system for collection unit,while the publication line observes the elitism.The changes of its audience groups during the development periods should not be overlooked.Yu Weekly is the model of adapting to the modern media's changing context." @default.
- W2363307151 created "2016-06-24" @default.
- W2363307151 creator A5056578885 @default.
- W2363307151 date "2010-01-01" @default.
- W2363307151 modified "2023-09-24" @default.
- W2363307151 title "Investigating the Modern Media's Changing Context from the Production Mechanism of Yu Si Weekly in 1920s" @default.
- W2363307151 hasPublicationYear "2010" @default.
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