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• W236356736 abstract "In tourism research, sociologists and anthropologists have been turning toqualitative approaches for a long time. This is not the case for researchersworking in other disciplines such as psychology, economics and marketing.Riley notes that ‘the majority of tourism marketing research has relied onstructured surveys and quantification’ (1996: 22). Walle further regretsthat ‘techniques which bear the imprints of logical positivism, statisticalinvestigation, and the scientific method continue to dominate’ (1997: 525).The focus is on that which is general, average and representative in orderto allow for statistical generalisation and prediction. Because this is notpossible in qualitative research, the approach has been regarded asexploratory and largely unscientific. For many tourism researchers,qualitative research exists only to provide information for developingfurther quantitative research. The aim of this chapter is not to defend theprevalence of one approach over the other. Indeed, methodological eclecticism is desirable: research questions must direct the choice of appropriate methods and research designs rather than the other way round.However, there is a need to consider the issue of trustworthiness inqualitative research. Trustworthiness refers to scientific inquiry that is ableto ‘demonstrate truth value, provide the basis for applying it, and allow forexternal judgements to be made about the consistency of its proceduresand the neutrality of its findings or decisions’ (Erlandson et al. 1993: 29).Addressing the trustworthiness issue is important in helping to makequalitative and interpretive tourism studies more rigorous and moreacceptable to quantitative and positivist researchers." @default.
• W236356736 created "2016-06-24" @default.
• W236356736 creator A5065525072 @default.
• W236356736 date "2004-07-31" @default.
• W236356736 modified "2023-09-25" @default.
• W236356736 title "Trustworthiness in qualitative tourism research" @default.
• W236356736 doi "https://doi.org/10.4324/9780203642986-23" @default.
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