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• W2363578495 abstract "This paper,applying the theory of consumer risk perception,discusses the causes of risk appetite. Based on evidence it puts the analytical framework of the food safety risk control,the analytical framework believes that the risk perception level of consumer will change their preference,and further affect the risk of food safety control. The Conclusion:keeping the risk information channels,optimizing quality control system of product,improving the degree differentiation of product structure,cultivating the core competence,improving the coordination degree of supply chain can reduce the risk perception level of consumer,stabilize their risk appetite,help to the enterprise risk control of food safety." @default.
• W2363578495 created "2016-06-24" @default.
• W2363578495 creator A5059807937 @default.
• W2363578495 date "2014-01-01" @default.
• W2363578495 modified "2023-09-23" @default.
• W2363578495 title "Risk Perception of Consumers,Risk Appetite and Enterprise of Food Safety Risk Control" @default.
• W2363578495 hasPublicationYear "2014" @default.
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