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- W2363638004 abstract "The anonymity and uncertainty of online auction are the root cause for the unavoidable online fraud.Therefore,the establishment of a comprehensive online auction trust model is an important problem waiting for solution.The researches on conceptual trust models of online auction are summarized,which are affected by the subjective and objective factors.The trust computing models and their problems mainly used by current auction websites are discussed.In addition,several improved trust computing models are introduced,including sociological theory-based trust model,statistics-based trust model,probabilistic-based trust model,uncertainty theory-based trust model,semantic-based trust model as well as grid-based trust model. Based on the analysis of the advantages and disadvantages of typical models mentioned above,the further studies of trust model are presented also." @default.
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- W2363638004 date "2010-01-01" @default.
- W2363638004 modified "2023-09-24" @default.
- W2363638004 title "Survey on online auction trust models" @default.
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