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- W2363676957 abstract "Past two decades, the behavioral theory research on the consumption has generated a great deal of theoretical innovation and policy suggestions Meanwhile, mainstream consumption theory is going toward the theory based on behavioral analysis The contradiction and convergence between mainstream and behavioral consumption theories will be an important characteristic of the theory development" @default.
- W2363676957 created "2016-06-24" @default.
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- W2363676957 date "2004-01-01" @default.
- W2363676957 modified "2023-09-25" @default.
- W2363676957 title "Toward behavioral consumption theory" @default.
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