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- W2363809660 abstract "Inspired by the emotional experience′s influence on advertisement,from the perspective of cognitive psychology,it analyzed environment media advertising instinct layer,behavior,reflective layer of emotional experience in the experience economy.Through the environmental media advertising creative method research,it discussed the environmental carriers and advertising information ontology in innovative ways to combine,can let the audience for advertising have further contact and subversive emotional experience,and finally completes the ads convey information effectively.The creative approach is that the focus of environmental media selection and utilization,innovative visual performance practices,the audience experience output mode." @default.
- W2363809660 created "2016-06-24" @default.
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- W2363809660 date "2013-01-01" @default.
- W2363809660 modified "2023-09-23" @default.
- W2363809660 title "Study on the Environment Media Advertising Creative Method Based on the Emotional Experience" @default.
- W2363809660 hasPublicationYear "2013" @default.
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