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- W2364005697 abstract "Creating a brand of intangible cultural heritage almost become the preferred path of economic development in Minority Areas. However,the improper development of intangible cultural heritage often leads to the waste of valuable resources of ethnic culture. Taking Ceheng Country in Guizhou for an example,its Buyi Ethnic song and dance performance: Happy and Prosperous as a brand of the intangible cultural heritage industry fails to show its distinctive image,therefore,it is still required to incorporate culture so as to become a brand to promote the local economic development. So it is suggested in the study that the brand of this performance should be reshaped and its brand assets should be accumulated from four perspectives including brand identity,brand image,brand culture and brand extension,so as to make it become the main force for the tourism economic develop ment in Ceheng County,and to provide reference for creating the brand for other intangible cultural heritages." @default.
- W2364005697 created "2016-06-24" @default.
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- W2364005697 date "2015-01-01" @default.
- W2364005697 modified "2023-09-26" @default.
- W2364005697 title "On Building Brand of Intangible Cultural Heritage from Anthropological Perspective——A Case Study of Happy and Prosperous" @default.
- W2364005697 hasPublicationYear "2015" @default.
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