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- W2364123792 abstract "With the establishment of the marketing antilogy of orientation, the marketing philosophy experiences the change from customer satisfaction to customer loyalty, and then customer value. Besides, customer value has been the new source of the enterprise achieving the competition advantage and the important content of enterprise strategy. According to the cognitive theory and uncertainty theory of information economics as well as risks and market information theory, the paper analyzes the principle of customer value perception, studies the effect of market signal on consumer value perception and the application of market signal in marketing." @default.
- W2364123792 created "2016-06-24" @default.
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- W2364123792 date "2003-01-01" @default.
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- W2364123792 title "Study of market-signal application in customer value perception" @default.
- W2364123792 hasPublicationYear "2003" @default.
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