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- W2364217077 abstract "This article offers a different interpretation of the results of an artical published in Market Research in spring,2001, the tide of which is There Is No Brand Segmentation. We hold that the authors of the atticle provided inappropriate variables because demographics and attitudinal variables are not sufficient to distinguish buyers who purchase products of different brands in a product categorv. We challenge their conclusion and offer an analysis framevrork for market segmentation." @default.
- W2364217077 created "2016-06-24" @default.
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- W2364217077 date "2003-01-01" @default.
- W2364217077 modified "2023-09-23" @default.
- W2364217077 title "Is there really no brand segmentation" @default.
- W2364217077 hasPublicationYear "2003" @default.
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