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• W2364301104 abstract "With propose of the twelfth five year plan Period Culture Industry Doubling Plan,the financial support to development of cultural industry has become focus of social and economic research.Equity financing is one of most important means of financial support for cultural companies,and efficiency level of equity financing affects sustainable development of listed companies from culture industry directly.Based on DEA model,this paper conducts an empirical study of 34 listed companies from cultural industry and makes evaluations on their equity financing efficiency.The empirical study shows that overall efficiency of cultural industry has not reached a high level and there exist significant differences in different companies,industries and regions,but nationwide efficiency has increased after implementation of plan.From view of company's nature,the state-owned company is less efficient than non-state-owned company.From aspect of industry category,cultural tourism industry is most efficient while entertainment is least.From point of view of regional distribution,the west is most efficient region compared with central and east region,and east is least efficient area At last,this paper proposes management strategies to improve efficiency of cultural industry from aspects of government,financial institutions and cultural companies.Following measures need to be executed to improve equity financing efficiency of public cultural companies.From perspective of government,first of all,it should loosen administration regulation and implement market-based mechanism.Only based on market mechanism can ensure that funds and paths of financial support have reliable system protection.Moreover,the tax preferential policies should be carried out to encourage development of private cultural enterprises.Most of current preferential tax policies for cultural industry are lacking of global thinking and few policies are supported for emerging cultural formats,more comprehensive and specific preferential tax policies has to be introduced.Further,regional differentiation strategy should be implemented to develop regional characteristics.The eastern region should encourage development of emerging cultural forms such as animation game and so on.The central region should develop innovative cultural products and services with its special cultural characteristics.The western region can take advantage of its geographical and ecological environment to develop cultural tourism,thus driving development of other cultural industries.On side of financial institutions,for one thing,the financing channels should be broadened to expand scale of financing.For another,financial intermediary service system should be completed to promote docking of financial support and cultural industries.Financial intermediaries should be committed to building multi-level financial intermediary service system which contains intangible assets assessment,the protection of intellectual property rights,risk compensation mechanism,and cultural information management consulting.Last but not least,they should innovate financial support mechanism and optimize financial supporting services.Banking financial institutions may establish finance special fund,develop intellectual property mortgage and guarantee system of intangible assets pledged to form a series of comprehensive financial service system.The cultural enterprises should not only integrate internal resources to improve management skills but also choose appropriate financing means according to their own characteristics.In order to meet requirements of improving equity financing efficiency of cultural industry,listed companies needed to strengthen its management ability and promote value of enterprise to gain market recognition.Digital publishing and media industry has easier access to finance in capital market because of its relatively long developing period and nature of state-owned.The company of animation games and creative design industry can capitalization of intellectual property rights and raise funds through property exchange.Some of domestic banks have launched pledge loan which based on intellectual property rights and film production right to provide convenient financing channels for performing arts entertainment.Cultural tourism companies can choose financing lease loans or cooperate with foreign capital by BOT(Build Operate Transfer) mode when exploiting tourism projects." @default.
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• W2364301104 date "2014-01-01" @default.
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• W2364301104 title "Equity Financing Efficiency Measurement and Promotion Strategy of Listed Companies of Cultural Industry:In the Perspective of Doubling Plan" @default.
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