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- W2364339995 abstract "Accurate marketing segmentation is important for customer relationship management.Due to the drawbacks of the existing clustering algorithms,they cannot be applied to marketing segments.To get valid customer groups,this research adopted Ward's index to combine the results of SOM based on the idea of extending SOM. This method was applied to customer samples of one retailing company to achieve four customer groups.ANOVA test demonstrated the results of this method were valid,and the comparison results with K-means proved that this method was accurate." @default.
- W2364339995 created "2016-06-24" @default.
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- W2364339995 date "2008-01-01" @default.
- W2364339995 modified "2023-09-23" @default.
- W2364339995 title "An Extending SOM Method for Customer Marketing Segmentations" @default.
- W2364339995 hasPublicationYear "2008" @default.
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