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- W2364355585 abstract "The market structure of our satellite TV industry is featured by its highly concentrated oligopoly. In recent years,provincial TV channels successfully enhanced the audience share and made remarkable achievements by employing some appropriate strategies. The strategic behavior consists of price,product selection and innovation,and organizational structure adjustment. Provincial satellite TV channels can obtain the maximum profit by price discrimination,while in the program selection and program innovation,the regulation department needs to make effective policies to cultivate a moderate competition. Vertical integration is the best strategy for provincial satellite TV in organizational structure adjustment,which saves the transaction cost,ensures the quality of the programs,and achieves economies of scale." @default.
- W2364355585 created "2016-06-24" @default.
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- W2364355585 date "2014-01-01" @default.
- W2364355585 modified "2023-09-28" @default.
- W2364355585 title "A Study on Provincial TV Channels' Strategic Behavior" @default.
- W2364355585 hasPublicationYear "2014" @default.
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