Matches in SemOpenAlex for { <https://semopenalex.org/work/W2364454841> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W2364454841 abstract "On the condition of high industrialization of sponsorship, we reexamine its nature such as exchange and transaction based on event relationship in order to analyze its managerial aspects as an important marketing strategy and a communication toolkit. Although sponsorship is an integrated toolkit which can realize lots of communication objectives, it still needs other tools' leverage. For the purpose of promoting communication value of sponsorship strategy, sponsors should know fundamental process including how to measure communication value of an event, to build sponsorship objectives and to estimate the budget." @default.
- W2364454841 created "2016-06-24" @default.
- W2364454841 creator A5007255065 @default.
- W2364454841 date "2005-01-01" @default.
- W2364454841 modified "2023-09-24" @default.
- W2364454841 title "Nature and Communication Value of Sponsorship" @default.
- W2364454841 hasPublicationYear "2005" @default.
- W2364454841 type Work @default.
- W2364454841 sameAs 2364454841 @default.
- W2364454841 citedByCount "0" @default.
- W2364454841 crossrefType "journal-article" @default.
- W2364454841 hasAuthorship W2364454841A5007255065 @default.
- W2364454841 hasConcept C10138342 @default.
- W2364454841 hasConcept C111919701 @default.
- W2364454841 hasConcept C119857082 @default.
- W2364454841 hasConcept C121332964 @default.
- W2364454841 hasConcept C144133560 @default.
- W2364454841 hasConcept C153083717 @default.
- W2364454841 hasConcept C162853370 @default.
- W2364454841 hasConcept C182306322 @default.
- W2364454841 hasConcept C199360897 @default.
- W2364454841 hasConcept C2776291640 @default.
- W2364454841 hasConcept C2779662365 @default.
- W2364454841 hasConcept C41008148 @default.
- W2364454841 hasConcept C62520636 @default.
- W2364454841 hasConcept C75949130 @default.
- W2364454841 hasConcept C98045186 @default.
- W2364454841 hasConceptScore W2364454841C10138342 @default.
- W2364454841 hasConceptScore W2364454841C111919701 @default.
- W2364454841 hasConceptScore W2364454841C119857082 @default.
- W2364454841 hasConceptScore W2364454841C121332964 @default.
- W2364454841 hasConceptScore W2364454841C144133560 @default.
- W2364454841 hasConceptScore W2364454841C153083717 @default.
- W2364454841 hasConceptScore W2364454841C162853370 @default.
- W2364454841 hasConceptScore W2364454841C182306322 @default.
- W2364454841 hasConceptScore W2364454841C199360897 @default.
- W2364454841 hasConceptScore W2364454841C2776291640 @default.
- W2364454841 hasConceptScore W2364454841C2779662365 @default.
- W2364454841 hasConceptScore W2364454841C41008148 @default.
- W2364454841 hasConceptScore W2364454841C62520636 @default.
- W2364454841 hasConceptScore W2364454841C75949130 @default.
- W2364454841 hasConceptScore W2364454841C98045186 @default.
- W2364454841 hasLocation W23644548411 @default.
- W2364454841 hasOpenAccess W2364454841 @default.
- W2364454841 hasPrimaryLocation W23644548411 @default.
- W2364454841 hasRelatedWork W107524411 @default.
- W2364454841 hasRelatedWork W110213687 @default.
- W2364454841 hasRelatedWork W132328534 @default.
- W2364454841 hasRelatedWork W174438901 @default.
- W2364454841 hasRelatedWork W2024530376 @default.
- W2364454841 hasRelatedWork W2109898809 @default.
- W2364454841 hasRelatedWork W2181702571 @default.
- W2364454841 hasRelatedWork W2186014132 @default.
- W2364454841 hasRelatedWork W2274473590 @default.
- W2364454841 hasRelatedWork W2336364634 @default.
- W2364454841 hasRelatedWork W2505153236 @default.
- W2364454841 hasRelatedWork W2591972009 @default.
- W2364454841 hasRelatedWork W2767400124 @default.
- W2364454841 hasRelatedWork W2891608265 @default.
- W2364454841 hasRelatedWork W2919772529 @default.
- W2364454841 hasRelatedWork W2948414217 @default.
- W2364454841 hasRelatedWork W2969627840 @default.
- W2364454841 hasRelatedWork W3124195304 @default.
- W2364454841 hasRelatedWork W3157098654 @default.
- W2364454841 hasRelatedWork W2920072865 @default.
- W2364454841 isParatext "false" @default.
- W2364454841 isRetracted "false" @default.
- W2364454841 magId "2364454841" @default.
- W2364454841 workType "article" @default.