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- W2364604600 abstract "It pointed out that humanities spirit was another important factor of the plane advertisement.It gave detailed explanations to the using of graphics as media,and humanities spirit implied in graphics as mainline,which were the principles and methods of humanities spirit performance that ought to abide by the current Chinese plane advertisement.From five aspects such as the relationship between different characteristics of graphic symbols and the visual perception of user,as well as the mental state of user,it drew the conclusion that only if the humanities spirit fully embodied during the development process of plane advertisement,and the advertising business and culture values could be promoted." @default.
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- W2364604600 date "2011-01-01" @default.
- W2364604600 modified "2023-09-24" @default.
- W2364604600 title "Probe into the Humanistic Spirit Value in Plane Advertisement" @default.
- W2364604600 hasPublicationYear "2011" @default.
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