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- W2364659976 abstract "Sales promotion is a way to increase sales volume in enterprises.When we encounter the dilemma that the sales volume and accumulated brand equity could not taken care of,the solution for this problems is to carry out the promotion ac- tivities that are based on the several factors of brand equity models.In this way,the cost could be reduced so as to accumu- late brand equity rapidly,while the sales volume can see an increase." @default.
- W2364659976 created "2016-06-24" @default.
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- W2364659976 date "2008-01-01" @default.
- W2364659976 modified "2023-09-23" @default.
- W2364659976 title "Sales Promotion to Increase Brand Equity" @default.
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