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- W2364677836 abstract "The personalized marketing-service strategy for logistics enterprises refers to the business program adjusted constantly according to enterprises' needs and clients' particular requirements.For a service-oriented logistics enterprise,it is critical to satisfy its client's needs and bring an original idea into marketing service,therefore,formulating personalized marketing-service strategy becomes a necessary thing in order to gain an edge over its competitors.The following measures can achieve this objective:make a correct market position,develop a personalized service area,concentrate on one advantageous area and expand to other areas,formulate proper service standards,implement effective supervision,highlight service features and so on." @default.
- W2364677836 created "2016-06-24" @default.
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- W2364677836 date "2010-01-01" @default.
- W2364677836 modified "2023-09-26" @default.
- W2364677836 title "Factors Considered When Formulating Personalized Marketing-service Strategy for Small and Medium-sized Logistics Enterprises" @default.
- W2364677836 hasPublicationYear "2010" @default.
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