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- W2364687986 abstract "Xin Wen Shen Yi Du is an interactive TV news review program.It is a brand new attempt to discuss interactive TV news review program presenter's discourse strategies from the perspective of engagement theory and by using the method of qualitative and quantitative analysis.Under the context of mass communication,the engagement strategies over the interaction between the presenter and the off-board audience include initiating netizens to comment by questioning entertainment resources and showing attitude by pronouncing resources.Under the interpersonal communication context,the engagement strategies over the interaction between the presenter and the spot guests include expanding comment space by attribute resources,as well as changing topics by counter resources and connecting dialogues by concur resources." @default.
- W2364687986 created "2016-06-24" @default.
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- W2364687986 date "2012-01-01" @default.
- W2364687986 modified "2023-09-25" @default.
- W2364687986 title "A Study on Engagement Strategies of Interactive TV News Review Program Presenter——Taking interactive TV news review program Xin Wen Shen Yi Du as an example" @default.
- W2364687986 hasPublicationYear "2012" @default.
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