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- W2364694012 abstract "As a special practical linguistic form, the Chinese-English translation of public signs proves very important. Appropriate translation will be much helpful to foreigners, while wrong translation will be misleading. Dawkins defined the meme as a unit of cultural transmission, or a unit of imitation. According to memetics, language itself is a kind of meme. Thus, to some common public signs, it would be better to adopt domestication in translation—by copying similar memes from English directly. However, for those heavily culture-loaded public signs, alienation would be a better choice, which will help the spread of Chinese memes in the west in the long run." @default.
- W2364694012 created "2016-06-24" @default.
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- W2364694012 date "2009-01-01" @default.
- W2364694012 modified "2023-09-25" @default.
- W2364694012 title "Alienation or Domestication: A Memetic Exploration on the Chinese-English Translation of Public Signs" @default.
- W2364694012 hasPublicationYear "2009" @default.
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