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- W2364698663 abstract "Based on the theory of planned behavior and the survey data of 497 vegetable producers in 9 cities of Shandong province, this paper analyzes the influencing factors of vegetable producers' implementation desire for quality safety behavior by adopting the model of econometrics. The results show that 65.20 percent of interviewed vegetables producers are willing to carry out quality safety measures; three intermediate variables including behavioral attitude, subjective norm and perceived behavior control have significant positive effect on farmers' implementation desire. Among them, behavior attitude has the greatest influence followed by subjective norm, and perceived behavior control has minimal impact. Further studies reveal that the vegetables producers' behavioral attitude, subjective norm and perceived behavior control are affected by 20 factors such as the degree of specialization, participating in cooperation organization, attaining quality certification, increasing revenue, broadening the market, reducing risks, improving credit and so on. Therefore, strengthening policy guidance, standard industry regulatory and strengthening propaganda are effective methods to optimize vegetables producers' quality safety behavior." @default.
- W2364698663 created "2016-06-24" @default.
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- W2364698663 date "2014-01-01" @default.
- W2364698663 modified "2023-09-23" @default.
- W2364698663 title "Vegetable producers' implementation desire for quality safety behavior and influencing factors: Based on theory of planned behavior and a survey of 497 farmers in Shandong province" @default.
- W2364698663 hasPublicationYear "2014" @default.
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