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- W2364732997 abstract "Instrumental rationality of Advertising,which goes for the effectiveness of advertising as a marketing tool,promotes the development of advertising,while it leads to relationship tension between advertising and society.Value rationality of advertising,which includes and exceeds the advertising instrumental rationality,comprehensively considers advertising value,and points to the ultimate concern,not only can adjust the relationship between advertising and society,but also can promote the coordinated development of advertising." @default.
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- W2364732997 date "2012-01-01" @default.
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- W2364732997 title "From the Instrumental Rationality to the Value Rationality: Adjustment of the Relationship between Advertising and Society" @default.
- W2364732997 hasPublicationYear "2012" @default.
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