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- W2364742631 abstract "The export competitiveness of navel orange of Jiangxi,Yunnan,Guangxi,Guangdong and Fujian provinces was compared from four aspects of regional market superiority,export performance,export growth rate and export price to improve the export competitiveness of Gannan navel orange and explore the effective path for sustainable development of Gannan navel orange industry.Results:The export competitiveness of Gannan navel orange is higher than Guangdong,no difference with Guangxi and an obvious difference with Fujian and Yunnan without regard to yield variance.The difference reflects in export scale, export growth rate and export price mainly. Main reasons causing the lagging competitiveness are geographical disadvantage,week export consciousness,disadvantages in quality and variety,insufficient brand management and brand value creation.The effective paths to improve the export competitiveness of Gannan navel orange include popularizing standardization,ecologicalization and diversification cultivation,strengthening brand management and marketing level,intensifying government support and promoting the export platform and environmental construction level." @default.
- W2364742631 created "2016-06-24" @default.
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- W2364742631 date "2015-01-01" @default.
- W2364742631 modified "2023-09-26" @default.
- W2364742631 title "Export Competitiveness of Gannan Navel Orange from Inter-provincial Comparative Perspective" @default.
- W2364742631 hasPublicationYear "2015" @default.
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