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- W2364778890 abstract "The interdisciplinary studies provide new perspectives on translation study.Enlightened by the relevance and adaptation theory,the author proposes a framework of contextual translation on tourism texts.The author holds that in order to meet the target readers' informative and communicative needs,translators first seek the optimal relevance between the translator and original text,and then make adaptations to the target readers′ physical,mental,social and linguistic context.The translating process is dynamic and flexible in which translators subjectively promote the harmony among the writers,translators and readers." @default.
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- W2364778890 date "2012-01-01" @default.
- W2364778890 modified "2023-09-23" @default.
- W2364778890 title "A Relevance-adaptation Theoretic Approach on Contextual Translation in Tourism Advertisement and Texts" @default.
- W2364778890 hasPublicationYear "2012" @default.
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