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- W2364863150 abstract "Through systematically reviewing literatures,this article concludes three theories for study on the antecedents of consumer behavioral intention on the Internet.The first is the technology acceptance model(TAM) in the field of information system,the second is the transaction costs theory in the economics, and the three is the quality-satisfaction model in the marketing.Although these theories have strongpoint on explaining consumer behavioral intention,but the viewpoint of each theory is unilateral,mainly from the positive benefit standpoint or the negative cost standpoint.This article also concludes three operational differences in studies,including the differences in bringing forward hypothesis and constructing model,the differences in defining and measuring the same variable,and the differences in empirical background.Finally,this article puts forward many advices for studying on the antecedents of consumer behavioral intention on the Internet in the future." @default.
- W2364863150 created "2016-06-24" @default.
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- W2364863150 date "2007-01-01" @default.
- W2364863150 modified "2023-10-06" @default.
- W2364863150 title "A Literature Review for Antecedents of Consumer Behavioral Intention on the Internet" @default.
- W2364863150 hasPublicationYear "2007" @default.
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