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- W2364873847 abstract "According to the survey data of CSM ratings,it is still in its infancy in China for setting a mathematical model assess the TV play market.Based on the CSM data,select four dramas as the research objects,the concentration and audience composition as the research indicators,establish the correspondence analysis model to analyze the relevance or similarity between drama and the audience,to solve the questions of TV target positioning and the direction of market innovation,and as an intuitive,visual way to interpret the data,provide new method of analysis for the quantitative assessment of TV drama market." @default.
- W2364873847 created "2016-06-24" @default.
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- W2364873847 date "2011-01-01" @default.
- W2364873847 modified "2023-09-26" @default.
- W2364873847 title "APPLICATION OF CORRESPONDENCE ANALYSIS MODEL IN THE TV ASSESS MARKET" @default.
- W2364873847 hasPublicationYear "2011" @default.
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