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- W2364938418 abstract "In order to overcome the crisis of decline of audience rating,News Broadcast has been deeply reformed from three aspects,including selection of the talents,abiding by the rule,and estimation system.At the same time,Chinese government has been confronted with the predicament of the reduction of trust in recent years,so the government initiated several reforms.For the government promoting the trust coincides with News Broadcast promoting the audience rating,this paper analyzes the relationship between the government's political reform and the change of News Broadcast by comparative study from the view of organizational behavior.The paper demonstrates that the reform policies in the gradual process of promoting the audience rating for News Broadcast can provide the political reform of Chinese government for promoting trust with theoretical and practical basis." @default.
- W2364938418 created "2016-06-24" @default.
- W2364938418 creator A5062788756 @default.
- W2364938418 date "2010-01-01" @default.
- W2364938418 modified "2023-09-26" @default.
- W2364938418 title "Revelation of the Reform of TV News to Chinese Political Reform: A Case Study of News Broadcast" @default.
- W2364938418 hasPublicationYear "2010" @default.
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