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- W2364966465 abstract "The literature lost force of building history nature in the process of consumerism ideology of media sharing reforming the contemporary Chinese culture in 1990s.The literature began to change from grand narrative to concrete cultural objective.Its significant characteristic showed the literature shift the rhetoric of contemporary media and shift of aesthetic notion.Literature molding media rhetoric can come true by its aesthetic building of narrative journalism and narrative ad.But literature molding aesthetic notion built secular spectacle in contradiction to grand narratives by the materiality of returning the life's sense and overcorrect unexpectedness." @default.
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- W2364966465 date "2011-01-01" @default.
- W2364966465 modified "2023-09-28" @default.
- W2364966465 title "The Shift of the Literary Molding in 1990s" @default.
- W2364966465 hasPublicationYear "2011" @default.
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