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- W2364988049 abstract "Network knowledge sharing behavior is a kind of user participative value creative behavior which is with a great significance to the enterprise.The paper takes the Baidu knows as an example,and develops a Network Knowledge Sharing Behavior Model,which is an integration of the Theory of Rational Action(TRA),Theory of Planning Behavior(TPB),and Theory of Acceptance Model(TAM).The paper employs the five-point Likert scale and acquires data by investigation.With the regression analysis and hypothesis test,the paper finds that network knowledge sharing behavior is influenced by altruism,trait of interpersonal relationship orientation,prestige,economic motives,and social norms.External control and community identity are two moderating factors to network knowledge sharing behavior.There are significant positive correlation between the two factors and network knowledge sharing behavior." @default.
- W2364988049 created "2016-06-24" @default.
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- W2364988049 date "2012-01-01" @default.
- W2364988049 modified "2023-09-26" @default.
- W2364988049 title "An Empirical Study of Knowledge Sharing Behavior of the Network: A Case Study of Baidu knows" @default.
- W2364988049 hasPublicationYear "2012" @default.
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