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- W2364996950 abstract "A school name as brand of a school should represents the characteristics of a school. Only in doing so, can the schools be distinguished in region, type and level. Local newly-established universities as a new-born of higher education can be distinguished from the old universities with their distinct group nature. Meanwhile the newly-established universities in every local area should also be distinguished from those in other areas with their unique personality. Only in this way, can the distinction between universities be effectively made so as to give real play to the brand effect of school name." @default.
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- W2364996950 date "2007-01-01" @default.
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- W2364996950 title "Questions on Naming of Local Newly-Established Colleges" @default.
- W2364996950 hasPublicationYear "2007" @default.
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