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- W2365143313 abstract "During the transition of higher education from elite education to mass education,the ideological and political work is arduous and facing a great challenge.The ideological and political supervisors of institutions of higher learning should take advantage of mass communication theory so as to carry out ideological and political work more effectively." @default.
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- W2365143313 date "2006-01-01" @default.
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- W2365143313 title "Application of Mass Communication Theory to Ideological and Political Work in Colleges" @default.
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